• WHO AM I?

    Social media is the fuel, not the match. And I'm the arsonist. 🔥

     

    Don't trust gurus or ninjas. Trust the Connections Planner who treats digital media as an art — and a science.

  • WHAT HAVE I DONE?

    12.2%

    Exceeded yearly sales goal in just 5 months and increased YOY sales by 12 months with digital/social media plan

    $629,019

    Record-breaking crowdfunded project from Austin, TX for tech wearable using email, influencer and social planning

    70%

    Generated more efficient clicks for home entertainment client based on historical benchmarks with audience planning

    32.1 ROAS

    Attributed to Snapchat Geofilters for a small retail store via media mix modeling

    226%

    Increased average basket size with a Facebook campaign for retailer using decision tree-based microsites to direct qualified traffic

  • WHAT TYPE OF CASE STUDIES DO YOU HAVE?

    Password is: tonylee

    SAM'S CLUB

    From creative ideation to media planning, all parts of the Connected Planning and Performance Marketing were attributable to our paid campaign because you had to use your Costco card to come into the store and make a transaction.

    LIONSGATE

    Implementing a Connected Strategy from audience optimization to matching creatives to proper audiences, Jigsaw opened as the No. 1 film while exceeding every benchmark, including for ticketing where we recommended an asset to drive more qualified traffic to lower conversion costs.

  • DO YOU HAVE WRITTEN CASE STUDIES?

    November 26, 2015
    June 23, 2015
  • WHAT DO I POST?

    "A man should practice what he preaches, but a man should also preach what he practices." ~Confucius

  • WHAT IS MY FAVORITE QUOTE?

    "Be the change you want to see in the world." ~Mahatma Gandhi

  • WHO HAVE I WORKED WITH?

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